3 new worlds opened up by YouTube
Literally a new world is opening up. There are many people who realize this sensibly, but not so many people who understand exactly why a new world opens. Changes are taking place in many aspects, but the biggest field is the media. The media was the greatest power in the world. However, it is no exaggeration to say that the existing media has lost more than half of its power. In the past, when a story was reported on the news, fakes were turned into facts. But now, through various routes, you can immediately check the facts. When the person in power changes, the paradigm of the world also changes. Among them, YouTube can be said to be the medium that is changing the world the fastest. What new world is YouTube showing us?
A world where virtuosos can become rich
Craftsmanship is one of the greatest virtues in our lives. I believe that because of them, mankind has been able to develop. However, it was the existing reality that craftsmen in the minor field, so-called virtuoso, were treated as slightly strange people. But not anymore. As it became known through YouTube why they are so obsessed with a particular subject and dedicate their lives to it, more people than expected are getting into it. You can’t live like that yourself, but you can experience a new world through the lives of others and be satisfied. YouTube, which I am addicted to these days, is a fishing channel. I like fishing, but I don’t want to do it myself. However, watching carefully uploaded fishing videos, I feel a tremendous emotional euphoria. If you want to see a really successful fanboy, search YouTube for Pablo Cimadedevila. This person is a jewelry designer and is really special. No explanation needed. YouTube will show you how special it is. For reference, Pablo’s YouTube monthly expected revenue exceeds a minimum of 50 million won.
A World Without Gatekeepers
Gatekeepers still exist in many fields. In particular, existing broadcasts could never be transmitted as broadcasts unless they passed through the gatekeeper. However, broadcasting is a thoroughly complex area. No one can ever know which content will become popular. That’s why comedians who can’t get past the gatekeeper called PD in the existing comedy corner on YouTube are born independently and gain millions of fans. They are more popular than comedians who are active in most broadcasting companies. The YouTuber I am most impressed with is ‘Common Siblings’. He became the best YouTuber by producing videos mainly aimed at the younger age group. It’s a great enough story up to this point, but their comic books are currently sweeping the publishing world. The world has changed like this. And those who do not understand this changed world are still wandering in the old world.
A world where anyone can advertise
The most important thing to eat and live is marketing. No matter how good a product is, if it cannot be promoted, it is nothing. maybe worse than that It is because you will fall into a sense of alienation that the world does not recognize you because you have a good product. However, if you use YouTube well, anyone can create and distribute ads. That’s how the new ‘rich’ are appearing. The ripple effect of YouTube ads is so great that you now have to pay tens of millions of won to commission ads to followers with millions of subscribers. If you have a good product, you can advertise using an influencer or advertise directly on YouTube. If you don’t have money to advertise, it’s a good way to collaborate with a YouTuber who has relatively few subscribers and distributes the profit structure. In the past, the advertising market had very high entry barriers. But now, the barriers to entry have virtually disappeared. A new era has opened.